I received the following text from my best friend at 4:03pm on Thursday, November 18: “Carson just declared on Oprah that leggings are NOT pants!” Well I’ll be damned. I’ve seen similar sentiments in a smattering of online blogs, or discussed among friends, or even in various entertainment magazines. But I never, I mean NEVER expected that pants, the item of clothing I fight oh so hard for and comfort when scorn is brought upon them by countless pantsless women, would ever be privileged enough to experience the “Oprah Effect”. What is the Oprah Effect, exactly? Well allow me to indulge you with a few examples (from popeater.com):
We Take The Cake – In 2003, Lori Karmel bought a floundering mail order business which later became We Take the Cake. The business only turned a $19 profit in 2004. But the company was pulled from the brink of bankruptcy after becoming one of Oprah’s Favorite Things. Ten-thousand cakes were sold after the show and today it is a million dollar business.
Spanx – In 2000, Oprah chose Spanx shape wear as one of her “Favorite Things.” The Atlanta-based clothing company quickly sold $50,000 worth of products in just three months.
Music Impact – When the Black Eyed Peas performed on this year’s ‘The Oprah Winfrey Show’ season opener, the band’s album sales jumped 29 percent. And when Whitney Houston gave a two-part interview to Oprah, her album sales shot up 77 percent. ***Author’s addendum: when Oprah endorsed the Christmas album from my favorite artist of all time, Josh Groban, the album jumped to #1 on the Billboard charts the next week, stayed there for 5 weeks and broke several Billboard records, and Josh became the number 1 selling artist of 2007. How’s that for “Oprah Effect”. LOVE it.
Barack Obama – In her first public endorsement, Winfrey gave Barack Obama’s presidential campaign her seal of approval, which a University of Maryland study found may have netted him one million votes. During the election campaign, she even snubbed Sarah Palin by not inviting her to be on her show. (But that changed this week when she invited Palin to chat about her memoir ‘Going Rogue.’)
The fact that improper use of leggings goes against one of Carson Kressley’s fashion rules is HUGE and makes me beyond ecstatic. While he finds them to be a great layering piece, he cautions to wear something over them because THEY ARE NOT PANTS! I can only imagine how the Oprah Effect will manifest when it comes to pants. Will there be an instant spike in jean sales? Will girls start justifying their fashion choices by starting with, “Well Oprah said…”? Will there be a decrease in the amount of opportunities I get to take pictures of girls not wearing pants? Well that one’s unlikely, but hey, a girl can dream…
My bottom line: I want Find Your Pants to be endorsed by Oprah. It’s a lofty…incredibly lofty…goal, but I just feel that if I really want to make a tangible difference in this increasingly pantsless world, I need an ally. A big ally. One who affects economic trends, consumer purchases and is literally one of the most influential figures on the planet. Plus, Oprah gets major brownie points for actually wearing pants. Walk the walk, eh? Oprah and Carson, I salute you. I commend your fashion choices, especially when they align with my own. And MOST especially, when they align…with pants.